The value of Advertorials these days should never be ignored. Imagine you are the busy editor of a consumer or trade publication and you have to get meaningful editorials out to your readers in time for publication date. It can be a real headache, so if you are an ad agent or business owner looking for leads, imagine the huge benefit to you and the editor if you simply provide a helpful article about your products, goods or services.
Send it as a text file to the editor personally and you’d be amazed how much of the article they will use especially if backed by high quality, hi-res and appropriate photos relating to the article. Even a mini-company advertising editorial or ‘puff” can be often seen and printed especially in the trade publications.